Starbucks’ corporate job is coming up in March: CEO

Starbucks will cut corporate jobs as CEO Brian Nichol continues to implement changes to bolster lagging sales and improve profitability.

Nicole made the announcement in an announcement to employees posted on the Starbucks website.

The company explained how it intends to present a series of changes announced last year to “Back to Starbucks” to enhance the customer’s store experience, but said that it should strive for better efficiency, which will ultimately bring results. Dismissal.

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“We have recently started the work to determine the support organization for the future. We are approaching this work with care, but it involves difficult decisions and choices. I expect, unfortunately, the elimination of work and small support groups will move forward. ” Nicole wrote.

“This move will not affect our in-store teams or our investments in store hours. We will be announcing changes by early March.”

He said he doesn’t take such decisions lightly, allowing employees to hear directly from him about his plans. It is not clear how many people will leave.

Nicole, who took over as CEO in September, emphasized the company’s need to return to the bar.

The “Back to Starbucks” strategy aims to bring back some of the things that made the company the world’s most popular coffee brand.

This includes bringing conditioned bars back into the store and enhancing the bar’s aesthetic with personal touches, such as serving coffee in ceramic mugs.

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Starbucks is re-introducing sharpies for writing customers’ names on the cap and will stop charging extra for personalizing non-dairy milk drinks.

The company has set a four-minute waiting time target in cafes and has extended cover hours in more than 3,000 shops.

Earlier this month, the company said it would only accept paying customers to enjoy and use it in stores. The move was made to give priority to customers who want to enjoy sitting at the cafes.

Starting this spring, the company will double paid parental leave benefits for employees. The company previously offered six weeks of paid parental leave.

Among its recent goals to create a positive work culture, the company is committed to filling 90% of retail leadership roles, ensuring employees stay longer and grow with the company. It continues to cover 100% of college tuition for thousands of employees as part of the Starbucks College Success Plan and by offering company stock to eligible partners.

Nicole wrote to staff: “We have a lot of work to do but I’m happy with the progress we’ve made and I appreciate how everyone has come together around the plan.”

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Before Nicol took over, the company faced mounting pressure from union campaigns across the country and back-to-back fiscal quarters that saw traffic decline. Nicole, who replaced former CEO Laxman Narasimhan in August, is trying to boost profitability and create better conditions for employees.

Nicole has staffed hundreds of stores nationwide.

Fox Business’s Daniela Genovese contributed to this report.