Sony’s surprising entry into the electric vehicle market

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Sony has officially entered the electric vehicle (EV) market with its new model, the Afela 1. This innovative vehicle, developed in collaboration with Honda, aims to redefine the driving experience by integrating advanced technologies and entertainment features. Unveiled at CES 2025, the Afela 1 is now available for pre-order, marking a major milestone in Sony’s expansion from consumer electronics into the automotive industry.

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The exterior of the Afela 1 (Sony). (Kurt “Cyberguy” Knutson)

performance and range

Powered by a powerful 482 hp all-wheel-drive powertrain, the Afeela 1 has a 91-kilowatt battery that provides an EPA-estimated range of 300 miles. It supports fast charging at 150 kW and is compatible with the Tesla Supercharger network, which provides comfort for long-distance travel.

Sony's surprising entry into the electric vehicle market

Exterior of Afeela 1 at Tesla charging station (Sony) (Kurt “Cyberguy” Knutson)

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Advanced Driver Assistance Systems (ADAS)

Afeela 1 has an impressive 40 sensors and cameras enabling Level 2+ ADAS features. These systems include lidar assistance for functions such as automatic parking and real-time environmental monitoring. The vehicle’s AI processing capabilities allow it to perform up to 800 trillion operations per second, paving the way for future improvements that could enhance its autonomous driving capabilities.

Sony's surprising entry into the electric vehicle market

The exterior of the Afela 1 (Sony). (Kurt “Cyberguy” Knutson)

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In-car technology and entertainment

Sony has emphasized on creating an interactive experience in the Afela 1. Features of the car:

  • A personal assistant powered by AI for voice interaction
  • Dashboard-length screen for navigation and entertainment
  • Surround sound systems using Sony’s 360 Reality Audio technology

In addition, certain functions are available through a subscription model after the initial three-year subscription period.

Sony's surprising entry into the electric vehicle market

Interior of Afela 1 (Sony). (Kurt “Cyberguy” Knutson)

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Design and comfort

The design of Afeela 1 focuses on comfort and beauty. It is made of high-quality materials, including plant-based and recycled components. The cabin is optimized for entertainment, featuring strategically placed displays and noise canceling technology to enhance the passenger experience.

Sony's surprising entry into the electric vehicle market

Interior of Afela 1 (Sony). (Kurt “Cyberguy” Knutson)

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Pricing and Availability

The Afela 1 is available in two trims: the Base, which starts at $89,900, and the Signature, priced at $102,900. Currently, pre-orders are open to California residents only, requiring a $200 refundable deposit. The Signature variant is expected to ship in mid-2026, with the flagship to follow in 2027.

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Sony's surprising entry into the electric vehicle market

The exterior of the Afela 1 (Sony). (Kurt “Cyberguy” Knutson)

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Sony’s entry into the electric vehicle market with the Afela 1 marks a major shift in integrating technology and mobility. With high-performance specs, advanced driver assistance systems and a focus on entertainment, it aims to appeal to tech-savvy consumers who want more than just transportation.

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