Netflix shares hit all-time high as Wall Street cheers ‘flawless’ earnings

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Netflix stock ( NFLX ) surged to another all-time high as Wall Street analysts praised the company’s fourth-quarter earnings results.

Shortly after the opening bell, the stock jumped below $1,000 as analysts rushed to raise their own price targets. Pivotal Research raised its price target to $1,250 a share from $1,000 — the highest on the street.

Streaming giant It reported 18.9 million users Revenue and earnings in the fourth quarter also beat expectations. It was the largest quarterly subscriber gain in the company’s history.

“Q4 results were flawless,” Jefferies analyst James Heaney said in a note following the report.

Including Wednesday’s price action, Netflix stock is up nearly 100% on the year. Shares hit multiple all-time highs in 2024, with many analysts calling Netflix the winner of the hard-fought streaming wars.

The company announced a $15 billion share buyback and raised its full-year earnings outlook in a report Tuesday afternoon. Netflix now projects 2025 revenue of $43.5 billion to $44.5 billion, up from $43 billion to $44 billion previously.

Strong subscriber gains come when the stream returns in 2024 with two back-to-back NFL games, a successful “Jake Paul vs. Mike Tyson” boxing match and the “Squid Game.” To that end, the company said the price hike would hit the service — something analysts had been teasing going into press.

The company has raised its ad-supported plan from $6.99 to $7.99. Its regular, ad-free tier is now $17.99, up from $15.49, while its premium plan will increase by $2 to $24.99. Users who want to add an additional member will now pay $8.99, a $1 increase.

Wall Street had expected the streaming service to report just 9.18 million subscribers in Q4 2023 after confirming 13.12 million paid users.

“With subs no longer forthcoming, investor attention will shift to Netflix’s ability to monetize its members, and advertising and price increases will help answer that,” Macquarie analyst Tim Nolen said on Wednesday.

The company has announced that ad revenue will double by 2024 and management will double it again by 2025. Even so, advertising revenue is not expected to become a major revenue driver until 2026.

On the earnings call, Netflix co-CEO Greg Peters said the big jump in subscribers was not driven by a single event, despite the recent push for live sports programming.

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