LIV’s Phil Mickelson ‘excited’ about new TV deal with FOX as fourth year on Tour approaches
Six-time major golf champion Phil Mickelson discusses enhancing the fan experience on ‘The Claman Countdown’.
Perhaps the biggest movement b Golf of lifeThe popular league announced earlier this month that it has entered into a multi-year deal with FOX to air the tournament on the network’s FOX Sports channels.
The League was previously on The CW, but it resulted in consistently low ratings despite many stars jumping ship. PGA Tour.
The tour has seen two of its golfers win major championships since the tour’s inception, Brooks Koepka taking the 2023 PGA Championship and Bryson DeChambeau last year’s US Open.
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM
Phil Mickelson tees off during the LIV Golf Invitational – Bangkok at Stonehill Golf Course on October 7, 2022, in Pathum Thani, Thailand. (Peter van der Kloster/Getty Images)
Koepka came close to winning last year’s Masters, but Jon Rahm took home the green jacket, then shut down at LIV in December. It is worth more than 300 million dollars.
LIV’s top stars are some of the game’s best, and six-time major champion Phil Mickelson, one of those joining the tour, said he was “excited” about the new TV deal.
“FOX has always been at the forefront of innovation and cutting edge fan experience and spectator experience, and that’s what LIV is trying to do with the golf world,” Mickelson told FOX Business’ “The Claman Countdown” on Wednesday. They are coming with the value it brings. And hopefully, it will add value to FOX and resonate with that cutting-edge, creative and younger target audience. .”
Phil Mickelson tees off from the 12th tee during the second round of the LIV Golf Miami Tournament at Trump National Doral. (Sam Navarro-USA TODAY Sports/IMAGN)
Mickelson added that LIV Golf brings a new perspective to the sport.
“We’re trying to be an added value to the golf ecosystem. The old model wasn’t engaging young players, it wasn’t a global model. We’re the first global model for golf. We’ve been able to bring in the best players around the world. That’s not happening, so we’re trying to grow the game globally.” Grow the fans, we want to grow the game around the world,” Mickelson said
“The PGA Tour has done well for many years, but it’s a national-centric model where we’re very international, we’re a very young target audience, we’re trying to hit different demographics. We’re trying to make the fan experience on the site more enjoyable. We are complementary rather than competitive.
Phil Mickelson tees off during the second round of the LIV Golf Bedminster Tournament at Trump National Bedminster. (Vincent Carchietta-USA Today Sports/IMAGN)
Click here to access the FOX NEWS app
The fourth season of LIV kicks off in Riyadh, Saudi Arabia, on February 6.
Follow Fox News Digital’s Sports coverage by Xand subscribe Fox News Sports Huddle Newspaper.