Former CH Robinson exec joins Armada Sunset to lead strategic growth.
Supply chain solutions provider Armada Sunset Holdings (SH) announced on Tuesday that it has named Chris O’Brien as president, a new role at the company. ASH, which has rapidly expanded its operations in recent years, is looking to consolidate past acquisitions and further enhance its service offerings to meet evolving customer needs.
In an interview with FreightWaves, O’Brien explained that he was drawn to the new role because of the strong “customer-first” cultural alignment and alignment with the leadership team, and because the company’s growth goals and strategic direction are well aligned. with his experience.
As Chief Commercial Officer at CH Robinson, O’Brien was known for leading customer-centric initiatives, leading teams responsible for sales, marketing, public relations and customer management. ASH brings expertise in these areas and deep knowledge of global supply chain operations as it heads into its next phase of growth.
ASH, which It includes Armada Supply Chain Solutions, Sunset Transportation and ATEC Logistics (formerly ATEC Systems), have seen significant expansion through strategic acquisitions in recent years. In 2022, the company obtained A 3PL serving a variety of verticals including Sunset Transportation, Freight Brokerage, International Logistics and Transportation Management. This acquisition was a significant step in enabling Armada Sunset to expand its service offerings and grow its position in the 3PL market.
Building on Sunset State’s momentum, ASH strengthened its portfolio in 2023 by to find ATEC Systems is a global provider of supply chain solutions focused on the food and beverage industry. The acquisition of ATEC allowed ASH to once again expand its reach into new markets and expand its service offerings, particularly in global inventory management, procurement and distribution.
ASS operates throughout North America and serves customers in more than 60 countries, including some of the largest restaurant brands in the U.S., according to the company.
O’Brien told ASS that he is optimistic about the opportunities that still lie ahead.
“Part of my background is figuring out how different offerings fit and connect and how to best leverage the strengths of all business units for each client. I’m looking forward to executing on our growth story, and I feel like I’ll be able to move things along quickly,” said O’Brien.
The logistics industry, facing challenges such as supply chain disruptions and economic uncertainty, continues to evolve, creating new avenues for growth.
