Eli Manning showed off the Nob Creek partnership before the Super Bowl.
Eli Manning, a two-time Super Bowl champion, will be succeeded by his brother, former NFL quarterback Peyton Manning, as Pro Bowl head coach again in 2025. The former New York Giants quarterback dives into his winning strategy with Fox Business.
NFL legend and former New York Giants quarterback Eli Manning It’s partnered with Kentucky straight bourbon whiskey brand Knob Creek to offer Super Bowl fans a treat in advance of game day on February 9.
Manning, in front of Knob Creek Master Directors Fred Noe and Freddie Noe, personally selected Eli Manning’s 2025 Bold Peak, single barrel bourbon.
“I went down to Kentucky and hand-picked this bourbon,” Manning told FOX Business.
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Two-time Super Bowl champion Eli Manning has teamed up with Knob Creek to release a limited edition bottle of bourbon. (Knob Creek/Fox News)
However, the whiskey aisle at your local stores is probably empty of this bud because it’s only released in special locations for the Super Bowl champion — the New York metro area where Manning played professionally, his hometown of New Orleans and the sports hub of Los Angeles.
The younger Manning brother expressed his excitement at delving into the history of the brand by teaming up with Noah’s father-son duo to create a unique flavor.
“It was an incredible experience,” Manning said.
Bold Peak is said to taste of toffee, honey, black stone fruit with dark chocolate and finish with spicy cinnamon, black pepper, brown sugar and espresso.
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Manning traveled to Kentucky to work with master distillers Fred and Freddie Noe to select Bold Pick. (Knob Creek/Fox News)
“It’s perfect for celebrating and winning big moments in your life,” Manning said.
Cooler weather in the South, Midwest and East and Sunday football are the perfect excuse to stay inside and drink Bold Select on the rocks, Manning said.
According to a Knob Creek press release provided to FOX Business, Manning’s Bold Pick is “patiently aged for a minimum of nine years in American white oak barrels.”
Suggested retail price is $59.99.
Manning, along with his older brother and former NFL quarterback Peyton Manning, will return to head coach this year’s action-packed Pro Bowl.
“It’s been a lot of fun coaching the Pro Bowl the last two years,” Manning said. “Especially hitting Peyton these past two years.”
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Eli Manning’s 2025 Bold Pick is a single barrel bourbon from Knob Creek. (Knob Creek/Fox News)
The two-time Super Bowl champion will coach an NFC team, while Payton will join the AFC on Feb. 2, a week before Super Bowl LIX, aiming to end Eli’s winning streak.
“I know Peyton when he’s studying,” Manning said. “He brought in experts to try to get some more information on all these skill tests.”
As for the Super Bowl, the Manning family will be together in New Orleans on game day, where they will stay with their parents.
“I don’t even need to find a hotel,” Manning said. “We’ll probably be on Bourbon Street, so it’s a good opportunity to drink some Knob’s Creek bourbon, too.”