Don Julio’s grandson Lalo González launched a limited edition high proof tequila
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Due to the desire to provide consumers with new products that are exclusively collected From MexicoA spirit brand that remains faithful to its commitment and is producing only additive-free blanco tequila, while the company is growing its product line among the shifts in the spirits category.
Eduardo “Lalo” Gonzalez, grandson of Don Julio and co-founder of Lalo Spirits, has announced the release of a high proof, limited edition 108 proof (54% ABV) tequila blanco that expands the brand’s portfolio by one product.
“The high proof is the undiluted version of our 80 proof,” Gonzalez told FOX Business. “You have undiluted tequila.” All the flavors, aromas, flavor profiles of the juice are like steroids. It stands out even more.”
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Lalo Gonzalez launched Lalo’s Spirit with his childhood friend and co-founder David Carballido. (Lalo Tequila/Fox News)
Cinnamon, ripe agave and tropical notes are among the delicious aromas found in this high proof pour.
“It’s very balanced,” Gonzalez said.
High proof is made of only three ingredients; Agave is derived from the highlands of Jalisco, well water and champagne yeast.
“We experimented with four different yeasts and it was the champagne yeast that brought out the balance I was looking for in the final product,” Gonzalez said.
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Lalo Gonzalez High Proof Tequila is made from Jalisco, Mexico, distillery well water and champagne yeast with agave. (Lalo Tequila/Fox News)
Gonzalez launched High Proof on Digital Shelf in late October 2024 with his childhood friend and co-founder, David Carballido. The product sold out on the brand’s website within a week.
“We were good, we just wanted more,” he said.
Today, users can purchase a second high proof drop online and at select stores and restaurants for $74.99.
“It’s kind of giving us the North Star on how to do this year,” Gonzalez said.
Gonzalez revealed that Lalo’s team is strongly considering releasing a limited edition version a few times a year due to the overwhelming success of the certification.
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Lalo Gonzalez is the grandson of Don Julio. | Fox News
Gonzalez says he’s often brainstorming and brainstorming new ideas in response to the overwhelming demand from consumers for the elderly expression. Blanco’s chances.
“The consumer is looking for more sophisticated options, clearly looking for more authentic options in spirits and tequila.” “They’re becoming more, I don’t know if I’d call it pickier, but they research more. They read more. They want to know more about what they’re drinking and eating and what they’re putting in their bodies.”
By researching agave from a region outside of Jalisco, González Lalo can craft several limited edition products by experimenting with brewing and extraction methods, yeast types, and water sources.
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“Using rainwater is challenging but possible,” Gonzalez told FOX Business. “I don’t know how long it lasts.”
“It’s in a state of limited release.”
