DEWALT ® Vegas Skyline with innovative drone-powered globe activation; Celebrates concrete construction workers with new “Built for Unbreakable” campaign.

• DEWALT changes it again Vegas The sky line is electrically activated on the outer part of the sphere
• Launched a new “Built for Unbreakable” campaign celebrating the strength of construction men and women.
• Spotlights the award-winning DEWALT POWERSHIFT™ system, an earthmoving tool system that improves workflow on concrete jobsites.

Las Vegas, January 22, 2025 /PRNewswire/ — World of Concrete, the largest and only annual international event dedicated to concrete and construction heavy hitters, kicks off at DEWALT, a Stanley Black and Decker (NYSE: SWK) brand and leader in total workplace solutions, turn it on once again Vegas Skyline with activation on Sphere exterior. Known as the Exosphere, the 580,000-square-foot fully programmable, next-generation LED outdoor arena has wowed audiences around the world since its opening in 2023.

This year’s impressive display features the award-winning DEWALT POWERSHIFT™ system and celebrates the 12 million unsung heroes working on construction sites in America today with an innovative, drone-powered display depicting the impact construction workers have on the job.

DEWALT’s activation on Sphere’s Exosphere, featuring drones and locations across the city, kicks off a new immersive campaign for the brand: Built to be unbreakable.

“Since its unveiling at the 2024 World Concrete Trade Show, the DEWALT POWERSHIFT™ system has become one of the industry’s most anticipated and popular innovations,” he said. Bill BeckTools & Outdoor GM, Chief Development Officer at Stanley Black and Decker. “Through innovative consumer engagement initiatives like the Sphere campaign, we demonstrate our commitment to advancing the future of construction with tools and technologies designed to empower leaders in every workplace.”

Millions of viewers throughout Vegas And social media was captivated by the multimedia display, framed by drone-activated views of cranes and construction workers hauling away thousands of tons of concrete.

DEWALT, which remains one of the only tool manufacturers to use Exosphere, does the job “Built to be unbreakable.” Since the campaign for seven nights From January 20 to January 26. DEWALT uses drones to fly over the city at night, activating on the second night to showcase the brand’s multi-dimensional vision in action.

Last year’s activation focused on the launch of the DEWALT POWERSHIFT™ brand, which set new records for brand stakeholders in-person viewing and interaction on DEWALT’s social channels.

“Last year’s DEWALT POWERSHIFT™ showcase was one of the most successful and impactful brand campaigns we’ve ever seen, combining technology, innovation and history in a way that captivated millions,” he said. Pat PetschelGlobal Vice President, Innovation and Digital Marketing at DEWALT. “When we go on Vegas skyline Again we celebrate the concrete construction workers who are the unsung heroes of our city and infrastructure. Their indomitable spirit and determination inspire us to continue to push the boundaries of what is possible in our industry.

Named one of TIME’s Best Inventions and Popular Science’s Greatest Inventions of 2024, the DEWALT POWERSHIFT^™ The system sets a new standard for electrification at the concrete work site, helping construction companies to comply with government orders regarding gas equipment. The DEWALT POWERSHIFT™ cordless tool system can produce up to 60% less CO2e emissions when in use than gas-powered tools.

Now available in North AmericaThe DEWALT Powershift line includes a vibrator, bag vibrator, concrete power screed, rammer, slab compactor, core drill and stand, 554WH battery and 550W charger.

To learn more about DEWALT POWERSHIFT™, please visit: https://www.dewalt.com/systems/powershift.

Average of individual DEWALT POWERSHIFT™ tools, weighted by lifetime emissions during use, compared to competitors. Published January 30, 2024 (epa.gov/egrid) US average grid output emissions and grid losses based on US EPA eGRID2022 database; Based on fuel emission factors US Energy Information Administration Published September 7, 2023 (eia.gov) Carbon Dioxide Emission Rates for Finished Motor Gasoline.

About DEWALT
DEWALT, a brand of Stanley Black & Decker and a leader in total workplace solutions, is driving the future of construction forward with tools and technologies designed to empower leaders in every workplace. DEWALT is committed to providing tradesmen with tools and equipment designed, built and tested to provide new levels of safety and productivity by applying the latest technology to the challenges of today’s skilled trades. For more information, visit www.dewalt.com or follow DEWALT on Facebook (NASDAQ: ), Instagram and LinkedIn.

In Care Of Stanley Black and Decker
Founded in 1843 and headquartered in AmericaStanley Black and Decker (NYSE: SWK ) It is a global leader in equipment and outdoor manufacturing facilities. The company’s nearly 50,000 employees produce end-user-inspired power tools, hand tools, storage, digital workplace solutions, outdoor and lifestyle products and engineered connectors that support the world’s builders, tradesmen and DIYers. The company’s global portfolio of trusted brands includes DEWALT ® , CRAFTSMAN ® , STANLEY ® , BLACK+DECKER ® and Cub Cadet ® . To learn more, visit or follow www.stanleyblackanddecker.com Stanley Black and Decker On Facebook, Instagram, LinkedIn And X.