Democrats Reevaluate Their Social Media Game After Trump Defeat: Not ‘Live’ or ‘Real’

Some Democrats are warning their party leadership that Republicans are winning by using new media such as podcasts and social media to more effectively engage independent voters, according to a new report.

President-elect Donald Trump used social media strategically during the campaign, using podcast interviews more than celebrity endorsements or liberal legacy media to influence the election, according to a new report. The Washington Post.

Prominent progressive YouTuber and political commentator Brian Tyler Cohen says Democrats need to reach voters in the social media ecosystem or risk losing ground to conservatives.

“Democrats in general are more careful, they’re more thoughtful about where we vote,” Cohen said. “The reality is that in this media environment, you can reach political figures if you want, but this will not be enough to sway the election,” he added.

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Some Democrats are warning their party leaders that Republicans used social media effectively to win the election. (Getty Images)

“If you want to convince voters, you have to go out in culture, in sports, and we’ve ceded that ground to the right,” Cohen continued. “We have to get this much ground back or we can’t win.”

Republican influencers played a key role in convincing voters that Trump would beat Vice President Harris during the September presidential debate.

“Even though[Harris’]campaign invited influencers to her events, the content posts felt more curated, more produced and more edited,” Chafitz said.

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Trump’s interview with Joe Rogan is being cited by many as a pivotal moment in deciding the 2024 election. (The Joe Rogan Experience)

According to political analyst Rachel Janfaza, “The Harris team ultimately failed to embrace direct/real engagement, treating creators as ‘media outlets’ rather than partners. She added, “The Trump campaign’s content on TikTok felt more traditional than political. And I think that’s one of their strengths,” she added.

“There seems to be a great degree of gatekeeping among people on the left, and that has some harmful effects,” Cohen said. “We have a better message. We need to make sure people hear it this time, and the left needs to be more open to going into unsafe, uncomfortable places.”

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Harris avoided more challenging podcasts like Joe Rogan’s, instead opting for softball spots like ABC’s “The View,” CBS’s “Late Show with Stephen Colbert” and “The Howard Stern Show.”