Bharti Airtel, Bajaj Finance entered into a strategic partnership to create a digital platform for financial services

Bharti Airtel, one of India’s largest telecom service providers and the country’s largest private sector banking financier (NBFC) Bajaj Finance, on January 20 announced a strategic partnership to create and ultimately transform India’s largest financial services digital platforms. Shipping miles.

A unique partnership with Airtel’s highly engaged 370 million, 12 thousand+ strong distribution network and Bajaj Finance’s diversified 27 product lines and 5,000+ branches and 70,000 field agents.

Airtel will initially offer Bajaj Finance retail financial products on the Airtel Thanks App for a seamless and secure customer experience and later through its nationwide network of stores.

The combined strength of the companies’ digital assets will enable Airtel and Bajaj Financial to significantly penetrate financial products and services.

Gopal Vittal, Vice Chairman & MD, Bharti Airtel said, “Airtel and Bajaj Finance, two trusted names in this country, have a vision to empower millions of Indians with a diverse portfolio of financial needs. The strength of reach, scale and distribution of the two companies will be the cornerstone of this partnership to help us succeed in the market. We are building Airtel Finance’s strategic value to the group and will continue to invest and grow the business. Today we are trusted by more than 1 million customers and our vision is to make Airtel Finance a one-stop shop for all financial needs of our customers.

So far, two Bajaj Financial products have been launched on the Airtel app. In March, four Bajaj Finance products will be available to customers on the Airtel Thanks app. These include Gold Loan, Business Loan, Joint Brand Insta EMI Card and Personal Loan. Airtel will be rolling out around 10 Bajaj Finance financial products in this calendar.

Bajaj Finance MD Rajeev Jain said, “India’s digital ecosystem is at the center of data-driven credit approval and financial inclusion. Our partnership with Airtel will not only leverage India’s digital infrastructure for multi-faceted growth, but also bring together the expertise and reach of two of India’s leading and most trusted brands. With Airtel, we want to be India’s financier of choice and provide financial services to millions even in remote areas. We are pleased to join forces with Airtel as Bajaj Finance leverages the power of AI to increase efficiency and enhance customer experience.

Airtel customers have the option to apply for the Airtel-Bajj Finserver Insta AMI Card through the Airtel Thanks app and later through its nationwide network of stores. The Airtel-Bajj Finserver EMI Card offers various offers to Bajaj Finance customers. Users will benefit from flexible EMI options and payment plans to purchase various items including electronics, home appliances and groceries at over 1.5 lakh partner stores in over 4,000 cities. Additionally, the built-in card is applicable for e-commerce transactions across multiple platforms.

The Airtel Credits app now allows customers to access Gold Loans, enabling new credit customers to get financing and integrate with the regular financial system.

As part of the partnership, both companies are committed to strict regulatory compliance, data privacy and security, and impeccable customer service.

Headquartered in India, Airtel is a global communications solutions provider with over 550 million customers in 15 countries across India and Africa. The company ranks among the top three mobile operators worldwide and its network covers more than two billion people.

Bajaj Finance Limited, a subsidiary of Bajaj Finserv Limited, is a depository NBFC. BFL is engaged in loan and deposit acceptance. BFL, a thirty-seven year old enterprise, has now become a leading player in the NBFC sector in India and has 92.09 million customers on a consolidated basis.