Before the TikTok ban, Instagram to prioritize the original content: Moseyri

Adam Mossery, of Metas Instagram announced on Monday that the app 2025 will focus on prioritizing original and innovative content at the algorithmic level.

Enter the comments Posted by video moseri Outlining Instagram’s priorities for the year, which includes improving social interactions for users.

“Instagram was really founded on allowing anyone to share something creative that they’re proud to share,” Mosseri said in a video posted on Instagram and Meta’s Threads micro-blogging app. We want to double down on that.

Moceri’s comments come ahead of the Tik Tok ban, which is expected to take effect on Sunday. TikTok creators have started asking their fans to follow them on other apps, including Instagram. After the Supreme Court heard oral arguments on the future of TikTok on Friday, Instagram administrators held emergency meetings and ordered their employees to flood in new users if the ban goes through, CNBC reported on Sunday.

To prioritize original content, Instagram will focus on improving its creative tools to be best in class, Mosseri said. Instagram is embracing new technology that makes it easier for users to post more content, such as artificial intelligence.

As a way to spark more interactions, Mosseri says Instagram is looking for opportunities to make recommendation content more social and interactive.