Tripadvisor launches Investing.com’s all-new Trendcast report on the future of travel

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Trend forecasts released: Beauty travelers to nano settlements

NEEDHAM, Mass, January 27, 2025 /PRNewswire/ — Tripadvisor (NASDAQ: ®The world’s largest travel platform today announced the launch of its first-ever Trendcast report, exploring the changing trends in travel and forecasting the coming years.

Powered by Tripadvisor’s global insights, Trendcast is based on search, booking and behavioral data, as well as user-generated content from the platform’s more than one billion reviews and contributions. The inaugural edition is by a leading travel insurance provider. Travel guardand offers unique forecasting opportunities for the travel industry.

From ‘beauty travelers’ who travel the world for unique treatments, to ‘nano-neighbourhoods’ that explore one block at a time, these trends define destinations, experiences and inspirations that are redefining the art of travel.

Hilary Fisher-GrobanHead of Research and Insights, Tripadvisor said: “The TripAdvisor Trendcast is not your typical annual trends report – it’s a glimpse into the future of travel and consumer behaviors that we believe will shape our industry in the coming years. It reveals exciting trends and huge cultural shifts in the direction of travel.”

“With our first-party data to tap into emerging trends and cultural shifts, Tripadvisor Trendcast serves as a roadmap for travelers and industry leaders, inspiring tomorrow’s travel.”

These trends affect the overall experience of travel – from what inspires us, how we explore and who we travel with. Check out the top trends and where to experience them:

The trend: beauty voyagers
Enter the next revolution in self-care as beauty-minded travelers travel far and wide for treatments they can’t find anywhere else. Skincare treatments are up 87% and beauty bookings are up 400% on TripAdvisor platforms.

Where: In an Ayurvedic retreat Sri Lanka to the South Korean Spa Snail mucin is common as a sunscreen.

The trend: time travel
what Remote and hybrid work has redefined travel. As “workspaces” become mainstream, travelers are looking to elevate the 9-to-5 experience. Consider early morning tours of famous landmarks like these The Vaticanor experiencing it as a city. Kyoto After hours a Night bike ride. Tripadvisor ‘open late’ and ’24-hour’ searches have doubled (110%) over last year.

Where: of Nautilus Maldives He took out the clock completely” No schedule, no closing time – from a 2 hours Dine in at their 24-hour restaurant for a deep-tissue massage.

The trend: written in the stars
With trends like ‘WitchTalk’ on the rise and interest in mystical and cosmic realms reaching mainstream, spiritual experiences are in demand – and people are willing to travel for them. Tripadvisor searches for bookings containing terms such as ‘astrology’, ‘tarot’ and ‘full moon’ have increased by over 500% in the past two years.

Where: Standard in London offers monthly Zodiac Retreats, offering travelers an experience tailored to their star sign, on the Costa Navarino. Mandarin Oriental It now has crystal healing readings on the spa menu.

The trend: diagnostic eating
Conversations around food sustainability have increased 65% on reviews and forums as people look for ethically sourced dining options on the go. As travelers become more interested in knowing where their food comes from and how it’s made, markets like farms and farmers markets are growing 1,400% faster than the broader food and beverage experience category.

Where: From “steak-cation” at destination restaurants Don Julio in Argentina According to current events in the farm – visits Tap maple syrup in VermontTravelers want to be close to the process.

The trend: nano settlements
Travelers (NYSE: ) is getting tired of the tourist trail and trying to cram too many destinations into one trip. Instead, they’re taking their time to dive into specific neighborhoods, one street at a time, with neighborhood attractions. Tripadvisor B attractions growing 134% faster than average.

Where: of Sevilla Historical center Traffic grew 97% year over year (+1,145% faster than the average attraction on Tripadvisor). of Chicago Wrigleyville It grew 72 percent year over year (824 percent faster than the average).

The trend: exclusively social
Solo travel is no longer just a situation.” wish” But it doesn’t mean exploring alone. Turning independent adventures into shared experiences, more than a third (36%) of solo travelers cite ‘meeting new people’ as their main motivation for their trip, and 60% are more likely to cite ‘making friends’ in their reviews. The industry is catering to the needs of solo travelers, from exclusive cabins on cruise planes to solo-friendly menus at hot new restaurants.

Where: Try winning this prize Small group tour of London Historical pubs Or like making new friends in faraway places. Iceland On this Full day tour of the south coast.

To browse the full report and learn more about the trends, visit: www.trendcast.tripadvisor.com

method
Tripadvisor Trendcast is based on data from Tripadvisor’s global user base of millions of travelers who use the site. This study looked at searches, reviews, clicks, page views, bookings and conversations across TripAdvisor platforms over the past two years to track shifts and trends.

About Tripadvisor
TripAdvisor, the world’s largest travel guide platform, helps millions of people every month to become better travelers, from planning to booking to travel. Travelers around the world use TripAdvisor’s website and app to find out where to stay, what to do and where to eat based on the advice of people who’ve been there before. With more than a billion reviews and contributions, travelers turn to Tripadvisor for hospitality, book experiences, get reservations at delicious restaurants, and find the best places nearby.

Tripadvisor LLC It is a wholly owned subsidiary. Tripadvisor, Inc. (Nasdaq: TRIP) Subsidiaries of Tripadvisor, Inc. Own and manage a portfolio of travel media brands and businesses operating under various websites and applications.

Source: SimilarWeb, unique users duplicated monthly; January 2025
Source: Tripadvisor internal log files