Analysis: Volkswagen wants a new era in Germany with old methods

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By Victoria Waldersee and Christina Aman

BERLIN (Reuters) – For all its talk of radical change, Volkswagen’s cost-cutting deal in Germany is based on the automaker’s culture of cooperation between managers and workers, company sources said.

That has led some investors and analysts to question whether it will be able to deliver on promises to cut capacity and 35,000 jobs — changes managers say are necessary for business survival amid weak demand and competition from cheap China.

The agreement was reached just days ago and since workers returned from holiday unions have been holding meetings to explain it – with some board members present – to explain it, two labor sources said.

The deal will see each plant set its own cost-cutting goals, and project teams will identify how labor representatives and executives can deliver and increase productivity, measured by cars produced per employee, two sources close to management said. .

Senior officials from both sides will provide quarterly progress reports, administration sources added, adding that if interim cost-cutting targets are not met, negotiations may need to be restarted.

It’s a model that bears all the hallmarks of Volkswagen’s culture of cooperation and compromise, potentially bringing more certainty than top-down change, but risking damaging strikes.

Many questions remain, from how the automaker could lose so many workers without laying off anyone, to how long the promised production capacity cuts will be, to what the long-term fate of plants with empty halls will be.

That put some investors on edge, with Volkswagen shares seen in October, ahead of a quarterly profit.

Patrick Hummel, auto analyst at UBS, said: “People are impatient to invest in auto stocks that trade heavily in next year’s earnings. The market expects them to talk about building blocks — what’s the impact on the bottom line in 2025?

Chances are high. While the Volkswagen Group includes brands ranging from upmarket Audi to mass-market Seat and Skoda, the flagship brand – the German business’ largest – will account for more than half of its vehicle sales by 2023.

Cutting capacity

In long-term talks, the unions said the company was hoping to close three to four factories. Volkswagen declined to give a specific figure, but has repeatedly said plant closures cannot be ruled out.

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